CONSUMER BEHAVIOR IN THE DIGITAL AGE: IMPLICATIONS FOR ECONOMIC POLICY

Authors

  • Dr. Faisal Rehman Department of Economics, Lahore University of Management Sciences (LUMS), Lahore, Pakistan. Author

Keywords:

Consumer behaviour, digital age, e-commerce, online reviews, social media, big data, privacy, economic policy, consumer protection, competition policy

Abstract

The digital age has fundamentally changed how consumers discover, research, and purchase goods and services. This article examines the key trends in consumer behavior in the digital age and explores their implications for economic policy. The analysisss focuses on the rise of e-commerce, online reviews, social media, and big data, and highlights the need for policy interventions to address consumer protection, competition, and privacy concerns.

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Published

2019-12-31

Issue

Vol. 3 No. 01 (2019): Journal of Applied Finance and Economic Policy

Section

Research Articles

License

Copyright (c) 2019 Dr. Faisal Rehman (Author)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

All articles in the Journal of Applied Finance and Economic Policy are published under the Creative Commons Attribution 4.0 (CC BY 4.0) license. Users may share, distribute, and adapt the content for any purpose, including commercial use, provided proper credit is given to the authors and the journal.