BEHAVIORAL FINANCE: EXPLORING THE PSYCHOLOGICAL FACTORS AFFECTING INVESTMENT DECISIONS

Authors

  • Dr. Ayesha Tariq Department of Economics, University of Karachi, Pakistan. Author

Keywords:

Behavioral finance, Psychological factors, Investment decisions, Cognitive biases

Abstract

Behavioral finance is a field of study that investigates the impact of psychological factors on financial decision-making, particularly in the realm of investments. This article delves into the various cognitive biases and emotional influences that shape investor behavior, impacting market outcomes. By exploring the psychological dimensions of investment decisions, we aim to shed light on how these factors contribute to market anomalies and influence the development of investment strategies. Understanding behavioral finance is crucial for both individual investors and financial professionals, as it can enhance decision-making processes and lead to more informed and rational investment choices.

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Published

2022-12-31

Issue

Vol. 6 No. 01 (2022): Journal of Applied Finance and Economic Policy

Section

Research Articles

License

Copyright (c) 2022 Dr. Ayesha Tariq (Author)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

All articles in the Journal of Applied Finance and Economic Policy are published under the Creative Commons Attribution 4.0 (CC BY 4.0) license. Users may share, distribute, and adapt the content for any purpose, including commercial use, provided proper credit is given to the authors and the journal.